Official Legal Document
Privacy Policy
Estimated read time: 12 minutes
Your Privacy at a Glance
Data We Collect
Minimal
Only what's needed for marketplace functionality
Your Control Level
Full
Access, download, or delete anytime
Data Sharing
Never Sold
We never sell your personal information
Last Updated
November 8, 2025
Policy version date
Privacy Nutrition Label
A clear summary of how we handle your data
Data Used to Track You
Data Linked to You
- Contact Info (name, email, phone)
- Vehicle Listings (cars you list for sale)
- Transactions (purchases and sales)
- User Content (messages, photos)
- Search History (vehicles you search for)
Data NOT Linked to You
- Usage Data (anonymized analytics)
- Diagnostics (error logs)
PleaseStart Privacy Promises
We never sell your data
Your information stays with us and our trusted partners only
Instant deletion
Request account deletion and we'll remove your data immediately
AES-256 encryption
Industry-standard encryption at rest, TLS/SSL in transit
No cross-site tracking
We don't follow you around the web
Transparent about all uses
Clear explanations of why we need each piece of data
You own your data
Download or delete your information anytime
SSL/TLS
Encrypted
CCPA
Compliant
GDPR
Ready
AES-256
Encrypted
Privacy for Vehicle Transactions
Here's exactly what happens with your data in common marketplace scenarios:
- Public: VIN, photos, price, description, general location (city/state)
- Private until contact: Your name, phone, email
- How long it's stored: Listing data retained for 30 days after sale/removal
- Who can see it: Anyone browsing the marketplace can see public details
- Who sees your message: Only the seller and PleaseStart (for safety/support)
- Encryption: Messages are encrypted end-
- Sharing: Phone/email shared only if you explicitly allow it
- Retention: Messages kept for 2 years or until you delete your account
- Payment info: Never stored by us — handled by Stripe
- Bank details: Only Stripe sees them
- Transaction history: Private to you, retained for 7 years (tax law)
- Sharing: Transaction details shared only between buyer and seller
- Deleted immediately: Profile, preferences, search history, saved searches
- Anonymized: Messages kept for safety, but your name removed
- Retained (legal requirement): Transaction records for 7 years
- Photos: Removed from listings, deleted from cache within 30 days
- No reactivation: Delete means delete, not deactivate
1. Introduction
Prune IO, LLC (DBA PleaseStart) ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use the PleaseStart platform.
2. Information We Collect
2.1 Information You Provide
We collect information you provide directly to us, including:
- Account Information: Name, email address, phone number, and password
- Listing Information: Vehicle details, photos, service records, and descriptions
- Communications: Messages with us or other users through the Platform
- Payment Information: Processed by third-party payment processors (we do not store full payment card details)
- Identity Verification: Government-issued ID, address verification documents
- Profile Information: Optional information like profile photo and bio
2.2 Automatically Collected Information
When you access or use our Platform, we automatically collect:
- Device Information: Device type, operating system, browser type, unique device identifiers
- Usage Data: Pages viewed, time spent, search queries, listings viewed, clicks
- Location Data: IP address, approximate geographic location based on IP address
- Log Data: Access times, pages requested, referring URLs, error logs
- Cookies and Similar Technologies: See Section 10 for details
2.3 Information from Third Parties
We may receive information about you from third parties, including:
- OAuth Providers: When you sign in with Google, Facebook, or Apple, we receive basic profile information
- Vehicle History Services: Carfax, AutoCheck, and similar services provide vehicle history reports
- Background Check Services: For dealer verification, we may obtain background check information
- Analytics Providers: Information about how you interact with our Platform
- Service Partners: Photographers, inspectors, and other partners may provide information related to services
3. How We Use Information
We use the information we collect to:
4. Information Sharing and Disclosure
We may share your information with:
Other Users
When you create a listing or communicate with other users, certain information becomes visible to facilitate transactions.
Service Providers
- Payment processors (Stripe)
- Cloud hosting providers (AWS)
- Email service providers
- Analytics providers (Google Analytics)
- Customer support tools
- Fraud prevention services
Legal Requirements
We may disclose information if required by law or to protect rights, property, or safety.
Business Transfers
Your information may be transferred as part of a merger, acquisition, or sale of assets.
5. Your Rights and Choices
Access and Portability
Request a copy of your personal information by emailing privacy@pleasestart.com.
Correction
Update your account information at any time through your account settings.
Deletion
Request deletion of your account and personal information. We may retain certain information as required by law.
Opt-Out Choices
- Marketing: Click "unsubscribe" in any marketing email
- Cookies: Adjust your browser settings (see Section 10)
- Do Not Sell: Email privacy@pleasestart.com
California Residents (CCPA)
| Right | Description |
|---|---|
| Right to Know | Request what personal information we collect, use, and share |
| Right to Delete | Request deletion of your personal information |
| Right to Opt-Out | Opt out of the "sale" of personal information (we don't sell) |
| Right to Non-Discrimination | Not be discriminated against for exercising your rights |
European Residents (GDPR)
If you are in the EEA, you have additional rights including access, rectification, erasure, restriction, portability, and the right to object.
6. Data Retention
We retain your information as long as necessary for business purposes or legal requirements:
| Data Type | Retention Period |
|---|---|
| Active Account Information | While account is active |
| Closed Account Data | 7 years |
| Transaction Records | 7 years (tax/legal) |
| Communications | 2 years |
| Marketing Data | Until opt-out or 3 years inactive |
| Analytics Data | 26 months |
7. Data Security
We implement administrative, technical, and physical safeguards to protect your information:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest (AES-256)
- Secure Password Hashing: bcrypt for password protection
- Access Controls: Role-based access control and multi-factor authentication
- Security Assessments: Regular vulnerability scanning
- Incident Response: Breach notification procedures in place
- Continuous Monitoring: 24/7 monitoring for security threats
No system is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
8. Children's Privacy
The Platform is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us at privacy@pleasestart.com.
9. International Data Transfers
Your information may be transferred to and processed in the United States. When we transfer your information, we take steps to protect it in accordance with applicable law.
11. Third-Party Links and Services
The Platform may contain links to third-party websites we do not control. We encourage you to review their privacy policies before providing information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy, updating the date, and sending an email for significant changes.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Privacy Team
Prune IO, LLC (DBA PleaseStart)
Attn: Privacy Team
Lititz, PA 17543
Email: privacy@pleasestart.com
California Residents
Phone: 1-800-XXX-XXXX
Email: privacy@pleasestart.com
Include "California Privacy Rights" in subject line