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Privacy Policy Effective: November 8, 2025

Official Legal Document

Privacy Policy

Estimated read time: 12 minutes

Your Privacy at a Glance

Data We Collect

Minimal

Only what's needed for marketplace functionality

Your Control Level

Full

Access, download, or delete anytime

Data Sharing

Never Sold

We never sell your personal information

Last Updated

November 8, 2025

Policy version date

Privacy Nutrition Label

A clear summary of how we handle your data

Data Used to Track You

None - We don't track you across other apps or websites

Data Linked to You

  • Contact Info (name, email, phone)
  • Vehicle Listings (cars you list for sale)
  • Transactions (purchases and sales)
  • User Content (messages, photos)
  • Search History (vehicles you search for)

Data NOT Linked to You

  • Usage Data (anonymized analytics)
  • Diagnostics (error logs)

PleaseStart Privacy Promises

We never sell your data

Your information stays with us and our trusted partners only

Instant deletion

Request account deletion and we'll remove your data immediately

AES-256 encryption

Industry-standard encryption at rest, TLS/SSL in transit

No cross-site tracking

We don't follow you around the web

Transparent about all uses

Clear explanations of why we need each piece of data

You own your data

Download or delete your information anytime

SSL/TLS

Encrypted

CCPA

Compliant

GDPR

Ready

AES-256

Encrypted

Privacy for Vehicle Transactions

Here's exactly what happens with your data in common marketplace scenarios:

When you list a vehicle for sale...
  • Public: VIN, photos, price, description, general location (city/state)
  • Private until contact: Your name, phone, email
  • How long it's stored: Listing data retained for 30 days after sale/removal
  • Who can see it: Anyone browsing the marketplace can see public details
When you message a seller...
  • Who sees your message: Only the seller and PleaseStart (for safety/support)
  • Encryption: Messages are encrypted end-
  • Sharing: Phone/email shared only if you explicitly allow it
  • Retention: Messages kept for 2 years or until you delete your account
When you complete a transaction...
  • Payment info: Never stored by us — handled by Stripe
  • Bank details: Only Stripe sees them
  • Transaction history: Private to you, retained for 7 years (tax law)
  • Sharing: Transaction details shared only between buyer and seller
When you delete your account...
  • Deleted immediately: Profile, preferences, search history, saved searches
  • Anonymized: Messages kept for safety, but your name removed
  • Retained (legal requirement): Transaction records for 7 years
  • Photos: Removed from listings, deleted from cache within 30 days
  • No reactivation: Delete means delete, not deactivate
1. Introduction

Prune IO, LLC (DBA PleaseStart) ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use the PleaseStart platform.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

  • Account Information: Name, email address, phone number, and password
  • Listing Information: Vehicle details, photos, service records, and descriptions
  • Communications: Messages with us or other users through the Platform
  • Payment Information: Processed by third-party payment processors (we do not store full payment card details)
  • Identity Verification: Government-issued ID, address verification documents
  • Profile Information: Optional information like profile photo and bio

2.2 Automatically Collected Information

When you access or use our Platform, we automatically collect:

  • Device Information: Device type, operating system, browser type, unique device identifiers
  • Usage Data: Pages viewed, time spent, search queries, listings viewed, clicks
  • Location Data: IP address, approximate geographic location based on IP address
  • Log Data: Access times, pages requested, referring URLs, error logs
  • Cookies and Similar Technologies: See Section 10 for details

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • OAuth Providers: When you sign in with Google, Facebook, or Apple, we receive basic profile information
  • Vehicle History Services: Carfax, AutoCheck, and similar services provide vehicle history reports
  • Background Check Services: For dealer verification, we may obtain background check information
  • Analytics Providers: Information about how you interact with our Platform
  • Service Partners: Photographers, inspectors, and other partners may provide information related to services
3. How We Use Information

We use the information we collect to:

Provide and maintain the Platform
Create and manage accounts
Process transactions
Enable user communications
Improve and personalize your experience
Prevent fraud and ensure security
Send service updates and respond to inquiries
Comply with legal obligations
4. Information Sharing and Disclosure
We do NOT sell your personal information.

We may share your information with:

Other Users

When you create a listing or communicate with other users, certain information becomes visible to facilitate transactions.

Service Providers

  • Payment processors (Stripe)
  • Cloud hosting providers (AWS)
  • Email service providers
  • Analytics providers (Google Analytics)
  • Customer support tools
  • Fraud prevention services

Legal Requirements

We may disclose information if required by law or to protect rights, property, or safety.

Business Transfers

Your information may be transferred as part of a merger, acquisition, or sale of assets.

5. Your Rights and Choices

Access and Portability

Request a copy of your personal information by emailing privacy@pleasestart.com.

Correction

Update your account information at any time through your account settings.

Deletion

Request deletion of your account and personal information. We may retain certain information as required by law.

Opt-Out Choices

  • Marketing: Click "unsubscribe" in any marketing email
  • Cookies: Adjust your browser settings (see Section 10)
  • Do Not Sell: Email privacy@pleasestart.com

California Residents (CCPA)

RightDescription
Right to KnowRequest what personal information we collect, use, and share
Right to DeleteRequest deletion of your personal information
Right to Opt-OutOpt out of the "sale" of personal information (we don't sell)
Right to Non-DiscriminationNot be discriminated against for exercising your rights

European Residents (GDPR)

If you are in the EEA, you have additional rights including access, rectification, erasure, restriction, portability, and the right to object.

6. Data Retention

We retain your information as long as necessary for business purposes or legal requirements:

Data TypeRetention Period
Active Account InformationWhile account is active
Closed Account Data7 years
Transaction Records7 years (tax/legal)
Communications2 years
Marketing DataUntil opt-out or 3 years inactive
Analytics Data26 months
7. Data Security

We implement administrative, technical, and physical safeguards to protect your information:

  • Encryption: Data encrypted in transit (TLS/SSL) and at rest (AES-256)
  • Secure Password Hashing: bcrypt for password protection
  • Access Controls: Role-based access control and multi-factor authentication
  • Security Assessments: Regular vulnerability scanning
  • Incident Response: Breach notification procedures in place
  • Continuous Monitoring: 24/7 monitoring for security threats

No system is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

The Platform is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us at privacy@pleasestart.com.

9. International Data Transfers

Your information may be transferred to and processed in the United States. When we transfer your information, we take steps to protect it in accordance with applicable law.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for authentication, preferences, analytics, and advertising. See our Cookie Policy for full details.

TypePurposeDuration
EssentialAuthentication, securitySession-1 year
PreferencesRemember settings1 year
AnalyticsUsage metrics2 years
AdvertisingRelevant ads13 months
12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy, updating the date, and sending an email for significant changes.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Privacy Team

Prune IO, LLC (DBA PleaseStart)
Attn: Privacy Team
Lititz, PA 17543
Email: privacy@pleasestart.com

California Residents

Phone: 1-800-XXX-XXXX
Email: privacy@pleasestart.com
Include "California Privacy Rights" in subject line